Works - Diffuse - Agile communication solutions

Discover
our tracks.

FERRERO
Healthy food

CELGENE BMS
Emagination

COLLISTAR

BANCO BPM

FERRERO
Ice Cream

CELGENE BMS
The Sequence

CELGENE BMS
Imnovaction

TEKNOWOOL

ISEO

LAVAZZA
Legend

The request.
Make an analysis on the ice cream market with a focus on Italy, Germany and France.

The answer.
After a wide research of sources, a deep analysis of the ice cream market was carried out including trends, insights, main competitors and related categories

MARKET INTELLIGENCE

FERRERO - Ice Cream

The request.
Understand the health food market with a focus on cereals.

The answer.
An articulated and complex market from which we have defined:

- Macro dynamics of the market
- Focus on the offer of cereals
- The main players
- The consumer
- The drivers of consumption
- The map of needs

MARKET INTELLIGENCE

FERRERO - Healthy food

The request.
Build the visual identity of the 2021 edition of Legend, the biennial meeting dedicated to corporate communication of legendary brands.

The answer.
Logo, corporate identity and narrative approach created around the ATP Finals in Turin, using tennis as a metaphor for business activity.
To tell - in an engaging way - the greatest challenge that every company must face, through imaginary matches: exchanges of opinions and comparisons together with exceptional sparring partners.

GRAPHIC DESIGN + STORYTELLING

LAVAZZA Legend

The request.
Define Banco BPM's new "green" positioning with a campaign through the communication of new ECOcentric products.

The answer.
After a 2-day workshop, we defined Banco BPM's Green positioning, which was then expressed in the “suitable for everyone” campaign.

BRAND CAMPAIGN

BANCO BPM

The request.
Organize in a few days and supervise the art direction of the shooting of 50 beauty shots and 12 video pills.

The answer.
In a short time Diffuse took over the situation, organized the production, selected the casting and managed 2 full-time days of shots and video footage on two simultaneous sets.

CREATIVE DIRECTION

COLLISTAR

The request.
Create a phygital event to present to all Italian hematologists the innovation of Reblozyl, a new therapy to treat thalassemia syndromes.

The answer.
A fantastic journey into a 3D universe, in which human physiology is integrated with natural imagination.
A spectacular place where erythrocytes mature and innovation flourishes, to host three immersive round tables with 16 KOLs and a live talk.
Concept, pre and post event engagement, video production, platform creation.

DIGITAL EVENT

CELGENE BMS - Emagination

The request.
Create a remote event to present to all Italian hematologists a new therapeutic approach for Multiple Myeloma: sequencing.

The answer.
An episodic series that connects innovation, energy and empathy.
Three sequential episodes took place on a real set, in which the clinical evidence told by 17 KOL is intertwined with the human stories of three members of the crew, who find new answers to the disease of their loved ones.
Concept, pre and post event engagement, video production, platform creation.

DIGITAL EVENT

CELGENE BMS - The Sequence

The request.
Create a full digital event to present PVd, a new therapy for the treatment of multiple myeloma based on a new energy.

The request.
A virtual power plant, created in 3D, where three scientific sessions are hosted in different dedicated imaginary rooms.
15 KOLs for a unique immersive event, in which each participant feeds the collective energy creation process with their participation.
Concept, pre and post event engagement, video production, platform creation.

GRAPHIC DESIGN + STORYTELLING

CELGENE BMS - Imnovaction

The request.
Define the strategic positioning of Teknowool to make the company stand out in a market with little differentiation and low added value.

The answer.
An accurate analysis of the reference market, the targets and the main competitors (both producers and distributors), combined with in-depth work on brand equity, which led to the identification of a differentiating and competitive Unique Value Proposition.

BRAND POSITIONING
& VALUE CREATION

TEKNOWOOL

The request.
Evolve the company logo.

The answer.
Consistently with the new positioning, interpreting the insulation and nanotechnology features, we have built a path that led to the definition of the new logo, the new identity and the photographic world of reference.

GRAPHIC DESIGN

TEKNOWOOL

The request.
Define strategic positioning
of Iseo, in a moment of crucial evolution of the company.

The answer.
A systematic and structured approach through 14 interviews, 22 questionnaires,
1 workshop with the management team,
6 branches involved in 12 countries.
An in-depth study of the reference market, the targets and the main competitors that led to the identification of a unique, distinctive and valuable positioning.

BRAND POSITIONING
& VALUE CREATION

ISEO

The request.
Expressing the new “Unlock your freedom to move” positioning in a press campaign.

The answer.
A multi-subject campaign capable of speaking to both the primary B2B and consumer target, focused on the values of freedom of movement in total safety.

BRAND CAMPAIGN

ISEO

The request.
Consistent with the new positioning, define the stylistic guides of the new identity on all company materials and touch points.

The answer.
A 60-page style guide was born, complete and exhaustive of all the possible uses of the new identity, in Italian and English.

BRAND CAMPAIGN

ISEO