Four founders. A network of talents. A century of expertise.
Not a boy band.For over 20 years in the world of communication, with agency management roles. After 10 years in Armando Testa, in the last decade he has held the positions of General Manager of Ogilvy & Mather Adv Milan and CEO of Serviceplan Italia. With experience both on local companies and on international hubs, he has a deep knowledge of the Food & Beverage market (Nestlé, Barilla, Heineken, Galbani, just to name a few), Pharma (Merck CH, Takeda, Pfizer, etc.) and household cleaning market (Henkel, Reckitt Benckiser). Faithful to his guitars, in addition to his passion for music, he is constantly searching for the 3S: Sun, Sand and See.
Saatchi & Saatchi, Head of Copy at DDB, he has been thinking and writing communication concepts for over 30 years. He has carried out national and international successful campaigns for Renault, VW, Lacoste, Audi, Intesa San Paolo, Adidas. Since 2008 he has been one of the most appreciated creative consultants on the market, supporting brands and agencies in integrated projects and pitches with a strong strategic component. He loves to expand the advertising perimeter to shopper marketing, internal communication, human resources support, employer branding. Many musical instruments, many children, and various saved greyhounds that drag him around Milan.
Creative Direction + Strategy
Saatchi and Head of Art at Y&R, freelance, consultant for numerous groups. He has won awards and shortlists in the most important international awards including ADCI, ADC * E, Eurobest, Epica, New York Festivals and Cannes Lions. As a freelancer he boasts a palmarès full of fields he won, but far from his great passion, tennis, a terrain where, unlike advertising, an excess of perfection and research of the aesthetic gesture is not functional to the final victory. He has worked on almost every brand in existence, except (for now) Apple, Nike and the White House.
Responsible for digital innovation recognized by the Ministry of Economic Development. Born as a Developer, he grew up first as a Team Leader and then as a Project Manager, up to taking on the responsibility of managing Digital Transformation and Digital Marketing projects in agencies such as VMLY & R. He has helped numerous companies to digitize processes, innovate systems and develop its business in various sectors: Food & Beverage, Pharma, Tobacco, Consumer Electronics, Automotive, Chemistry and Biotechnology. He loves sports, mountains and trekking. He co-managed an alpine shelter: today he tries to apply the logic of hospitality, of support and solidarity with the management of the working groups.
Around Diffuse we have created a network of selected talents,
which are activated according to the project and guided by us
according to the logic of plug'n'play.
To be always in tune with brand expertise, vertical skills and costs.
Brand Strategy + Positioning + Identity
B2B / B2C Campaign
Cultural & Marketing Insights
PR / Media Relations
Video / Photo shooting
Social Media strategy end contents
Gaming e Gamification
Custom Platform Development
Mobile / web site design & development
Blockchain / IoT
AR / VR solutions
Training and Coaching
Offline / online events
E / M-commerce design
CRM / ERP design